Blunders have Payday

Failures are the horrible effects of blunders – professional or ethical – accumulated over times. As financial crises ripple across presses in America so every nation whose press follows that failure pattern will necessary come to grief.The Nigerian press is no exception.
It’s no news again that the American Tribune and other big -time American newspapers are declaring bankruptcy and folding up. ABC and other broadcast stations are also downsizing unprecedentedly. The
surviving ones are pinning their hopes on Obama – maybe his government might interest Americans and change their perceptions of the media. Americans – just as Nigerians –are tired of the press, its poor performance of the information role.
Simply put, these media houses would survive if the Obama government changed journalism in America. What a shame.

Online Journalism
However, there is a thriving brand of journalism that takes the biscuit now.Its growing in leaps and bounds. It’s credible and full of human interests. No gatekeeping. No censoring. No praise singing. It’s blogging – citizen journalism – online
journalism. It’s everywhere, even in the most repressive China, Kenya, Egypt and Algeria.
The tide is gradually changing, too, in Nigeria, especially as more people become cyber-savvy. More than 8 million people now use the internet in Nigeria. The well informed ones go online to select – free of charge – the information they need.
Nigerians are tired of paying N150 to read obituaries, adverts placed by hopeless employment agencies, dead-dry news, sponsored columns, wired news with no local angles.
There’s no reporting again in the Nigerian press.Everybody is a columnist or writer.And when reporting, five reporters – shallow reporters – cluster round a dog-bites-man story of five paragraphs,using shoddy tie-backs to add boringdetails to the story.Samsung, Sound City, Kenny Music and reality shows have taken over the broadcast stations too.
Stories of corruption, government profligate spending,and bad governance go unreported -sometimes reported superficially.
Investigative reporting is dead. The editors cram the pages or screen with trivia.
This is the failure pattern. It’s graphically manifest.

But thanks to citizen journalism. It offers us what traditional journalism cannot – for fear or favour.
Where else can one get the kind of scoop SaharaReporters dishes out daily? What about its investigative style? And the caliber of its columnists? And yet its free.
Already, there are many others competing with the online versions of the newspapers and magazines in Nigeria.
Let’s see in half a decade from now. Some newspapers and mags will die naturally. Readers will go online, and choose what they read.They can also contribute in whatever form they like. Then the Nigerian Guild of Editors,the Nigerian Union of Journalists will be jobless as their profit-conscious media owners go belly-up.

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One Response to “Blunders have Payday”

  1. segun Says:

    A Way Out of Media Mediocrity

    The following are my postulates about achieving excellence

    • You must be passionate about something
    • Let your passion be your focus
    • Your focus must have a well-defined philosophy
    • Have the right team (or make them right)
    • Make needed sacrifice; quality require time and its expensive (in the short run at least)
    • Learn to generate effective ideas
    • Do old things the new way (refresh! Refresh! Refresh!)
    • If you dare to be different never go wrong
    • Never be satisfied when it’s just okay

    By Segun (penresearcher)

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