Rise of Naija Frivolous Journalism

The easiest persuasive method to manipulate anything Nigerian – particularly the press – is the bandwagon effect. It’s like a whirlwind the way it sways the media and its superstars: columnists, presenters, producers, broadcasters, and even the deejays.
Reality show, for instance, was first sold Nigerians by Guiness’ brainwashers in 2003. Pronto! Every station is now flooded with series of stupid, obscene, poverty-induced realities of Nigeria and Africa.

Much earlier, there was – and now, has been – a frivolous brand of print journalism, especially in newspaper columns like Reuben Abati’s Friday Guardian, and backs-of-book of the likes of Dele Omotunde’s TELL and TheWeek mags.
I think I like Dele’s B-O-B. He admits it’s a borrowed idea adapted to the Nigerian situation. But he writes in so satirical and almost libelous a manner that he makes his points brazenly obvious in spite of the legal implications .He doesn’t lose his point while amusing us.
Abati was equally humorous and sarcastic in his heyday. But others? Affected tribes of copycats.

But don’t forget. Abati, too,has lapsed into frivolity now. Remember his piece : Queen Okoye: Raped by Police? It read like he was releasing his sadistic semen through the amorous dialogue. Would he have trivialized the story if his wife or mother had been so gang-raped?

Honestly, good humour has its place in journalism. But it’s got to be original, relevant, objective, and focused. No waste of time and space on trite jokes that trivialize important issues like rape, human rights abuse, corruption, and other socio-economical vices.

The entertainment role of the press, overplayed as it is now in Nigeria, merely portrays the media as frivolous and defocused, especially in this dispensation ridden with irresponsibilities – of Yardie and his cohorts. It’s here in the Nigerian media you see too many chiefs , but not enough Indians: legions of columnists who ought to be undergoing training in the use of the inverted pyramid now spinning out crap called columns by the hour. To gain readership, some of them go bald-headed for sparkless humour and unnecessary trumpery.

Nigerians are tired of suffering, and smiling just on reading some comic relief on Fridays and Sundays. Call it any dumb name you fancy – infotainment, edutainment or whatever. They need a serious press that reports, informs, and investigates; they need a press that won’t just be popular but also effectual, hard-hitting, and result-oriented; they need a press that knows it’s not yet uhuru in a state bestridden by Obasanjo and his PDP.

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2 Responses to “Rise of Naija Frivolous Journalism”

  1. SEGUN aka Penresearcher Says:

    I have been wondering and pondering seroius about these reality shows around the corner. Most of them are just nonsense.

    Moreover, the Media is quiet about the silly situation of the country. I know full well that excellent and forthright journalism can have musch impact on the country’s sorry state. They think we should be serious only in military regime. Hellyjay tell them to write not to fiddle with their pens

    • hellyjay Says:

      Thanks,penresearcher.That’s what happens when u linger too long in your comfort zone.You simply atrophy.
      check my resources page.u might like the freebie.

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